General

• We accept SWF files published as Flash 9 or below and using Actionscript 2 or below
• All graphical creative (including back up images) should have a border if their colour tone is not well contrasted with the background of the page
• Any single banner may only feature one single advertiser; advertising multiple advertisers on the same banner is not allowed
• For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clickTAG expression.
• Do not embed any URLs in the Flash file.
• Make sure the dimensions of the movie meet the specs for the ad you are creating.
• Frame rate may not exceed 24 frames per second due to performance considerations. Banners that exceed 24 frames per second will not be accepted. 12 frames per second is preferred.
• A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to users without Javascript or the Flash plug-in on their browser.
• Loading files from cross domains is not permitted
• Ad content must not mimick page content, eg, news modules, search boxes, etc; nor computer functionalities, eg, dialogue boxes, application windows, etc. Graphical User Interface elements portrayed in ads must be authentic, ie, a radio button in a form should not click through to the landing page
• All creative are subject to approval by Yadig.

Best Practises

• Use clear call-to-actions, tell your audience exactly what they need to do with your ad. For example, ‘Click to play game’, ‘Roll over to see more’, etc
• User-initiated events should have consistent entry and exit mechanisms: roll-over entry entails roll-out exit, click entry entails click exit
• Empower the user to replay your ad rather than loop the animation
• Ad formats that obscure page content (Expandable and Floating) should be treated with caution and sensitivity. Uninitiated overlays should be quick and as unintrusive as possible; they should act like teasers that lead the user to the base unit where further interactions should take place. All overlays should have a clear and reliable exit mechanism, usually in the form of a ‘close’ button

Technical Restrictions

• The use of Shared Objects is not permitted.
• Accessing the user’s microphone or web cam is not permitted.
• The use of Clipboard is not permitted.